The ad click just turned into a conversation with a brand's agent. openai's sponsored agents,…
the ad click just turned into a conversation with a brand's agent. openai's sponsored agents, testing since september 16, replace the usual redirect with a clearly labeled chat inside chatgpt where a business agent answers your questions, with shopify and hubspot integrations and wayfair the first confirmed advertiser.
the next ad format lives inside the assistant, not the browser.
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The note above is reproduced unedited from the original post, first published on Threads on 24 September 2026 at 00:03 IST.
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The air is now being asked to keep its own ledger
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